Monthly Archives: April 2010

The Realist’s Guide to Getting Started on Twitter

So your friend’s brother’s dog’s babysitter told you that he’s making oodles of money with Twitter and that it would be great for your business.  You’ve either just created an account or you’ve been using one for a little while and it’s just not working out for you. Before you give up, take a lesson…

The Secrets of Social Media Marketing: Part 1. Be at the party (but don’t try to BE the party).

Social Media.  To most, it’s a nifty buzz word.  To some, it’s confusing.  And to a few, it’s downright frightening. It doesn’t have to be.  It’s just a word we nerds use for “real life.”  You see, social media is just another tool for enabling communication, a lot like a telephone or email.  No matter…

The Down and Dirty on Facebook’s New Changes

If you haven’t heard, Facebook made a big stink in the web privacy world on Wednesday with the announcement of “The Open Graph,” which lets you make connections with objects all over the web, not just within Facebook. I, for one, think this is supremely cool.  Before, when I told Facebook that I liked the…

Two Reasons Why Facebook is Revolutionizing the Web

Sorry, guys and gals.  I’ve been on a Facebook binge lately.  In fact, I’ve got another post scheduled to be published on Monday about the Open Graph.  But tonight, I’m on a roll and I’m going to ride this wave until I come down off of my caffeine high.  I promise you that I’ll switch…

Stop whining about Facebook privacy. Instead, do something about it.

Dear readers, this post isn’t directed at you.  This is an open letter to the social media community.  It’s going to be bitchy and technical, but this is my platform for changing the world and I intend to do so. Dear social media community, stop whining about Facebook privacy. As of this week, the control…

Reading a good blog is like eating Tootsie Rolls.

A well-designed blog can be the same way.  Take Copyblogger, for example.  Some of their posts are short, some of them are long, but at the end of the day, you know what to expect when you open the wrapper.  On top of that, there’s always something new and exciting to open up when you’re…

The Dark Side of the Numbers Game

Image credit: 1linkz I’m in the middle of a six-movie Star Wars marathon. Rather, “In the middle of a Star Wars marathon, I am.” I’m on Episode III. Anakin (Darth Vader) has just turned to the Dark Side and, as I watch, I’ve been working on my upcoming eBook, The System. I was in the midst…

Social Media Measurement

The Web Marketing Nerd Explains: Facebook Pages